Using Electronic Business Cards As A Marketing Tool

 

With the growth of digitalization, more and more businesses are switching to electronic business cards. These cards are a perfect way to keep businesses updated with the changing conveniences of their customers. Aside from offering efficient contact-sharing alternatives, electronic business cards can act as a marketing tool for your business as well. Continue reading to know how you can make effective use of a digital marketing visiting card for marketing your business.

Increase your online visibility

The first and most essential element of marketing is to create awareness about your business. The more people know about you, the larger your business is likely to grow. But how can you increase your online visibility by using free electronic business cards? 

Digital business card apps such as ProContact make this fairly simple for you. When you create an electronic business card using any such app, you get the feature of adding a link to your business website as well as your social media handles on your card. Links lead people to your business with a single click and improve your visibility.

As a business, you can create and distribute customized digital marketing visiting card to all your employees. This ensures that each time your employees share their electronic business cards with anyone, your online visibility increases.

 

Keep your clients and customers updated

Change is the law of the universe, and your business is no exception to it. However, keeping your clients in the dark about the changes you make in your business is a sure way of losing them.

Let’s assume you're a digital marketing company working on renovating your website. The process of renovation might make some alternations that are not in sync with your business card yet. The customers with your old digital marketing visiting card might end up feeling lost when they contact you. This is also true in case of adding new services or products to your business.

An actively maintained electronic visiting card is the key to effectively marketing your business. Therefore, in case of any change, you should update your business cards right away. If you’re using a digital business card app like ProContact, you can instantly make such changes without hassle.

 

Keep track of your staff through electronic business cards

Lastly, you need to assess your staff's movement to keep track of the sales and formulate informed marketing strategies. Electronic business cards can help you with it.

These cards can track your staff's real-time movements and help you monitor the in-person meetings conducted by them. Isn't that amazing?  

Another benefit of the tracking features of the digital marketing visiting card is the accumulation of information about your leads. When your electronic business card is shared with a potential customer, their details are saved in your system for future marketing strategies.

Final takeaway

In the world of cut-throat competition, the right marketing strategy can transform the picture of the business. Electronic business cards give you an upper hand by marketing your brand in addition to serving their basic purpose. If you’re still stuck with printed business cards, switch to e-business cards today.

If you’re searching for an app that offers the best digital business card features, look no further. ProContact App is one of the best digital business cards apps that offer customized, free electronic business cards for your business. Their integrated platform is secure and reliable.